![]() The team at WiderFunnel have seen several A/B tests where an orange performed best, but also many cases where it didn’t. But the folks at Sentient have seen orange, pink, bright green, and even white outperform red. Hubspot published a popular case study that showed how a red button outperformed a green one in an A/B test. So why is this still a debate? The problem is that the data doesn’t support the premise that any particular button color is inherently the best option. Meanwhile, Unbounce suggests that a BOB (big orange button) is ideal because orange “represents energy, enthusiasm, and a ‘get-it-done’ attitude.” ![]() Plenty of people will tell you that red is the best color because it conveys urgency and evokes excitement, or that green works best because “green means go”. ![]() It’s one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons? The Truth About Button Color on Websites (According to NASA and Eye Tracking) ![]()
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